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 Articles |
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The Essence of Direct Sales |
For years and years, Direct Sales has offered many ordinary people the opportunity to earn
an extra ordinary income, to change their lives by giving them more and more opportunities
for self development, to seek financial freedom and to take control over ones health.
But yet these are not the essence of Direct Sales but rather the stakes upon which the industry
holds to.
The essence of Direct Sales lies in between the power of duplication and the free movement
of the 'know-how' of the business across populations.
The definition of duplication is; 'a copy that corresponds to an original exactly';
The power of duplication does not only imply recruiting prospects who pay the registration
fee and receive the business kit plus the membership card for that up till that
moment, your prospect is still a prospect and has not genuinely joined. Your prospect
becomes a down-line when he/she has become a copy of yourself in terms of the 'know-how'
of the business.
Duplicating yourself creates a powerful and efficient yet stable network that slowly
but surely pays you back on your efforts of duplication. Duplication is not an easy
task but rather a time consuming one that requires relentless preparedness so that
you can be able to freely and masterfully mobilize your qualities and expertise
to your down-lines.
Working with your already down-lines can be much more important than recruiting
new down-lines. Over the years, it has been recognized that networks collapse because
they seem to be full of members but in the true sense of the word, the network is
'empty' since most of the distributors are either inactive or uninformed substantially
about the business.
Successful Direct Salesers are ones who work on their techniques and skills in carbon copying
themselves into every single down-line in their network and making sure that everyone
in the network has the same ability of carbon copying himself not merely understanding
the 'know – how' but how to copy it.
"Knowing the 'know-how' is only half the way but pushing it down the network is
all the way"
By Dr. Ahmed Wagih |
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